As Director of Marketing and Communications for the National Grazing Lands Coalition, Ellen Harrell leads end-to-end content strategy across digital platforms, campaigns, and national programs that supports adoption, education, and long-term audience trust.

While she is passionate about the creative process, her secret is with the people. Effective campaigns hinge on good team management, and understanding the target audience. In all of her work, Ellen utilizes the strengths of those around her.
Understanding how lead cross-functional teams from idea to execution creates comprehensive and engaging materials that resonate with producers.

Her entry point into the industry started as a simple mantra— Tell the story of the diverse farmers and ranchers around the United States. Today, that has developed into multi-channel campaigns that integrate storytelling, photography, videography, and are design to support stakeholder engagement, grant-funded initiatives, and public-private partnerships. Through programs like Legacy Landscapes, she has led the creation of cohesive content ecosystems that connect field-level insights with brand messaging and measurable outcomes.