As Director of Marketing and Communications for the National Grazing Lands Coalition, Ellen Harrell leads end-to-end content strategy across digital platforms, campaigns, and national programs that supports adoption, education, and long-term audience trust.

While she is passionate about the creative process, her secret is with the people. Effective campaigns hinge on good team management, and understanding the target audience. In all of her work, Ellen utilizes the strengths of those around her.
Understanding how to lead cross-functional teams from idea to execution creates comprehensive and engaging materials that resonate with producers.

Ellen always dreamed of a career in agriculture, and though ending up there in a non-traditional path, she knew she always wanted to tell stories of land stewards. Today, that has developed into multi-channel campaigns that integrate storytelling, photography, videography, and are designed to support stakeholder engagement, grant-funded initiatives, and public-private partnerships.